Resources Library by ANA

When good researchers go bad

Consumer insights has become the catch-phrase of the new millennium in market research. This presentation suggests that the emphasis on insights as opposed to research can produce shoddy research with poor insights.After a series of examples of...

Catalogue: Consumer Insights 2005

Author: Stephen P. Needel

November 15, 2005

Food for thought

This presentation provides a cross-cultural view of the interaction between popular culture and dietary habits.Focusing on American foods eaten in Italy and Italian foods eaten in the United States, the presenters examine the complex web of customs,...

Catalogue: Consumer Insights 2005

Authors: Hy Mariampolski, Sharon Wolf, Luigi Toiati

Companies: QualiData Research Inc., Focus S.r.L.

November 15, 2005

Provocative discourse as an insight generator

Provocation, normally understood in a negative sense, could be positively and ethically exploited for consumer insight generation in market research.The paper presents expert opinions on the role of provocation in different spheres of social life, as...

Catalogue: Qualitative 2005

Authors: Elena Mosicheva, Tatyana Ziglina

Company: MarketSense Russia

November 13, 2005

Engaging an entire corporation with your consumer insights

Instead of simply putting together a traditional ethnographic research video, by creating a film, companies can ensure that the millions of dollars they invest in uncovering insights will actually be well spent.Their insights will not only stick in...

Catalogue: Qualitative 2005

Author: Adam Wadsworth

November 13, 2005

People insights at the fuzzy front of innovation

For human centric innovation it is important to understand people in their everyday life context and anticipate this in developing and creating solutions.Therefore it is necessary to involve people in the design and creation processes of innovation;...

Catalogue: Qualitative 2005

Authors: Stefanie Un, Lucile Rameckers

Company: Philips International

November 13, 2005

Learning about consumers through a new bricolage

This paper describes how Brazilian women and youth deal with challenges as they pass through lifestages.The research method melds qualitative methodologies with a new approach to exploring the context of category, brand or communication drivers as...

Catalogue: Latin America 2005

Authors: Jem Wallis, Rob Marjenberg, Zilda Knoploch

October 23, 2005

The globalized commercial model

This paper presents an outline and vision of the Globalized Commercial Model and its application to the working relationship between North and Latin America within the context of the marketing research discipline. A framework as well as a paradigm is...

Catalogue: Latin America 2005

Author: Michael Francesco Alioto

Company: Market Probe International Inc.

October 23, 2005

Inspiring creativity through online stakeholder involvement

Have you been involved in multi-country innovation research? Or ever wished you had?Do not let the hurdles of such studies hold you back, but instead make it a smart process. Inspire the innovations team, and consumers.How? Start by listening to the...

Catalogue: Congress 2005: Making A Difference

Authors: Menno Urbanus, Steffen Entzeroth, Edward Groenland, Ine Dinklo

Company: Blauw Research

September 21, 2005

How to KISS?

The paper describes a specific philosophy and a new methodology for conducting fragrance market research, i.e., TEST NOMADE. The better understanding of the rationale and merits of this methodology and its evolution from the initial ideas are...

Catalogue: ESOMAR Fragrance Research Conference 2005

Author: Olivier L. Aron

May 15, 2005